Jeep + Call of Duty:XP
Jeep Crew Highlights
Thousands of Modern Warfare fanatics gather in two huge airplane hangars. A look around reveals a field that’s been designed to resemble a Call of Duty multiplayer map (At the event, a real-life version of both the pit and scrapyard which are boards played on MW2 was built for the public.)
Clearly this event’s for the fans: a lot of the folks in the crowd are dressed in military-esque gear and many gamers have their faces painted in camouflage
Activision’s CEO Eric Hirshberg opens the event. A teaser/pilot video really gets the crowd pumped-up. Also: everyday online, the number of Call of Duty players can fill the top eighty most popular stadiums in the world. Now, that’s a HUGE audience. Eric Hirshberg thanks all the sponsors, including Jeep. Jeep is commended and recognized for its significance in military history. “Jeep ∓ Call of Duty couldn’t have been a better match.”
The new 2012 Jeep® Wrangler Call Of Duty: MW3 Edition is revealed to the audience by Chris Ellis: Head of Product Marketing for the Jeep brand.
The new 2012 Jeep® Wrangler Call Of Duty: MW3 Edition is based on of the most capable Rubicon mode and bolstered by a new power dome hood, heavy-duty front and back bumper, optional winch, slick 32-inch black tires and special MW3 logos on the gauge, dashboard, floor mats, seatbacks and headrest.
Great news: the audience members are told that they can experience the 2012 Jeep® Wrangler Call Of Duty: MW3 Edition firsthand in a faux-military journey after the intro presentation.
Jeep announces a contest to email in photo of a Call of Duty XP moment. The coveted prize being: a genuine new 2012 Jeep® Wrangler Call Of Duty: MW3 Edition.
It’s now revealed that participants can play from different multiplayer game modes in Call of Duty: MW 3. Participants also receive a special game code to receive a free copy of the game plus a 1-year subscription to the premium membership of Call of Duty Elite.
Social savvy: abundant screens present Facebook & Twitter feeds to allow audience to follow multiple conversations.
Participants can choose from a range of activities at the event: gameplay, paintball tournaments (engaging within a life-sized replica of Call of Duty: MW2 game maps); the Pit and Scrapyard; a zip line over event activities.
The ‘Must Do’ event: participants wait up to 2-1/2 hours for a chance to take a live-action thrill ride inside a real Jeep® Wrangler and Jeep® Wrangler Unlimited.
The mission: capture enemy intel inside a foreign country. A Jeep® convoy leaves the Call of Duty XP compound and it’s stopped by soldiers armed with automatic weapons. At a checkpoint, credentials are checked by seriously intimidating troops.
Convoy attendees are then taken across a mission-based challenge course showcasing the capability of the 2012 Jeep Wrangler. Jeep Ops recruits encountered mountain climbs, a 100-foot creek and live enemy forces as they navigated obstacles inspired by the epic storytelling of the Call of Duty franchise.
Press publishers touted the Jeep ride as the best experience at the event: http://www.destructoid.com/my-favorite-moment-from-call-of-duty-xp-210623.phtml and http://guyism.com/video/video-call-of-dutys-xp-was-apparently-the-most-fun-time-ever.html
Each Call of Duty XP activity offers a commemorative patch for gaming fans to collect. Collecting the most patches quickly is becoming the hot mission.
The final event: a battle between two of four teams who competed in the new maps of the multiplayer mode of Modern Warfare 3—first prize is $400,000.
The ultimate event: U.S. team Optics wins over the British team Infinity at a glorious battle before of thousands of fans and cameras.
The hangar is packed. The event closes with an amazing performance by superstar Kanye West.