• 1940s
  • 1950s
  • 1960s
  • 1970s
  • 1980s
  • 1990s
  • 2000s

A HERITAGE OF HEROES

The iconic Jeep® brand is recognized the world over — forever tied to freedom, capability and adventure. Every Jeep vehicle has a unique story to tell, with a rich heritage that links back to the original Willys MA.

Our story is your story. Jeep owners have long known that Go Anywhere, Do Anything® is a way of life — not just a campaign slogan. Explore our legendary lineup, then create your own timeless story in a Jeep 4x4.

1940s

1940s

Born in the heat of battle, the Go-Anywhere, Do-Anything® Jeep® 4x4 emerged a hero to thousands of Allied soldiers around the world. The equally heroic civilian Jeep vehiclesof the 1940s firmly established the Jeep brand as the undisputed leader in 4x4 technology.

1950s

1950s

The 1950s saw the rise of the recreation vehicle, as well as engineering superiority. Grass-roots enthusiasts helped launch Jeep® Jamborees and took the original freedom machine to new heights in sales thanks to sevenunique models.

1960s

1960s

The All-New Jeep® Wagoneer represented unparalleled refinement and innovation. Prestige and individuality ruled the day. The Jeep brand line-up grew to include 14 models - for work, play, recreationand luxuriously capable transportation.

1970s

1970s

The Jeep® brand's 4x4 leadership continues in the 70's with the introduction of the first full-time 4x4 system. The sporty 2-door full-size Cherokee (SJ) swept the 4WD of the Year awards.Six models help elevate sales to all-time highs.

1980s

1980s

The All-New Jeep® Cherokee (XJ) introduced helped revolutionize the 4x4 market. The mighty XJ introduced many industry firsts, including: the first compact 4-door SUV, first UniFrame construction,first full-time 4x4 system with shift-on-the-fly capability.

1990s

1990s

The All-New 1993 Jeep® Grand Cherokee (ZJ) set a new industry benchmark thanks to its unique balance of on- and off-road capability. The super-capable Wrangler (TJ) with its new coil suspensionwas introduced in 1997. In 1999 the new Grand Cherokee (WJ) was marketed as the most capable SUV ever. Sales soared to 629K units for the decade.

2000s

2000s

The radical 2003 Jeep® Wrangler Rubicon was the most capable vehicle ever produced by the Jeep brand. A new 4-door Wrangler called "Unlimited" took the industry by storm. The Compass and Patriot were the first Jeepvehicles to reach into the small cross-utility segment.

An All-New redesigned 2011 Grand Cherokee was launched to rave reviews and refreshed in 2013 with many new styling cues along with a new 3.0L EcoDiesel™ engine (Late availability). The All-New 2014 Cherokee replaces the Liberty — promising to redefine the midsizesegment.

 
 
 
 
 

*MSRP excludes destination, taxes, title and registration fees. Starting at price refers to the base model, optional equipment not included. A more expensive model may be shown. Pricing and offers may change at any time without notification. To get full pricing details, see your dealer. Financing and deferred monthly payments for well-qualified buyers when financed through Ally Financial. Not all buyers will qualify. Interest, if any, accrues from date of purchase. Lease offers are not eligible for deferred payments. Deferred monthly payment offer not available in DC. Only those Maine and Pennsylvania residents who finance at 0% APR are eligible for deferred monthly payments. Must take retail delivery by May 31, 2012.
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