Jeep Pays Tribute to Mark A. Smith

The Jeep® brand family pays tribute to a legend.Mark A. Smith
1926 - 2014

A lifetime of adventure

Mark A. Smith was a towering figure in 4x4 history. He pioneered the sport as one of the first drivers to traverse the mighty Rubicon Trail. He founded Jeep® Jamboree USA and brought the wonders of responsible off-roading to the world. He worked with Jeep brand engineers for decades, helping to improve the off-road capabilities of all Jeep vehicles. He has had a significant influence on everything the Jeep brand stands for. The Jeep family salutes Mark and all that he did for us. His spirit will live on.

Honoring Mark’s Memory

To recognize Mark A. Smith's legacy, the Jeep® brand proudly donated a modified 2015 Jeep® Wrangler Rubicon to the El Dorado County Sheriff’s Office to assist in the patrol and maintenance of the Rubicon Trail.

Pursue your

Mark A. Smith

Mark lived by the credo 'if you have a dream, make sure you pursue it.' Share your dream with the Jeep® brand community on Facebook, Twitter or Instagram®.

Leave your

Jeep Jamboree USA

Through the company he started, Jeep® Jamboree USA, Mark introduced thousands to off-roading. Leave your thoughts on Facebook.

A Trail Rated® Life

Tread Lightly Donations in Honor of Mark Smith

Mark helped set the standards by which Jeep® brand vehicles are judged. Learn what it takes to be Trail Rated®.