THE NEW JEEP WRANGLER - FAMOUS FOR FREEDOM

Ho Chi Minh City, May 30, 2026 – THACO AUTO officially introduced the Jeep brand and the new Jeep Wrangler in Vietnam, available in three variants: Sport, Sahara, and Rubicon. This launch marked a new milestone in the partnership between THACO AUTO and Stellantis, while further expanding THACO AUTO’s portfolio of international automotive brands.

Jeep – The Symbol of Freedom and the Origin of the Modern SUV

Founded in 1941 during World War II, Jeep quickly became a global icon renowned for its durability, reliability, and exceptional off-road capability. The first Jeep 4x4 vehicles were developed for the U.S. military, engineered to operate effectively in the harshest environments, including mud, deserts, and rugged mountain terrain. This foundation established the legendary off-road DNA that continues to define Jeep today.

Jeep later expanded into civilian vehicles and became the pioneering brand that gave birth to the modern SUV segment. From versatile vehicles designed for everyday life to purpose-built off-road SUVs, Jeep is widely recognized as one of the brands that laid the groundwork for the global SUV movement that continues to thrive today.

After nearly 85 years of development, Jeep has evolved beyond an automotive brand to become a symbol of freedom, adventure, and exploration. Its world-class off-road capability, unmistakably American design, and emotionally engaging driving experience have fostered a passionate global community of Jeep enthusiasts. Today, Jeep stands as one of the core brands within Stellantis. As part of Stellantis, Jeep continues to accelerate its global growth strategy, advance modern mobility technologies and electrification, and elevate the customer experience, while remaining true to the authentic off-road DNA that has defined the brand for decades.

"Go Anywhere. Do Anything." is more than a slogan—it is Jeep's global brand philosophy. It represents the ability to conquer any road, from modern city streets and highways to the most challenging off-road trails, while embracing a lifestyle where every journey is fueled by discovery and inspiration.

An interesting detail behind the brand is Jeep's iconic seven-slot grille, symbolizing the seven continents the brand has reached. Notably, Jeep was the first commercial vehicle to set foot in Antarctica, reinforcing its spirit of exploration and capability to conquer terrain across the globe.

    Jeep Wrangler – The Most Iconic and Historic Jeep Model

    Within Jeep's product lineup, the Jeep Wrangler most authentically embodies the brand's off-road heritage. Derived from the Willys military vehicles, the Wrangler has continuously evolved into one of the world's most distinctive and iconic off-road SUVs.

    The Wrangler traces its roots back to the famous Willys MB, CJ-2A, and CJ-5 models. In 1981, Jeep's signature SUV officially adopted the Wrangler name, marking the beginning of its first generation. The new Jeep Wrangler represents a mid-cycle refresh of the fifth-generation model, featuring significant enhancements in design and technology while preserving the brand's unmistakable DNA.

    Jeep Wrangler - Khai sinh về off-road

    The most defining characteristic of the Jeep Wrangler is its exceptional off-road capability. Jeep itself pioneered the SUV concept through its advanced 4x4 drivetrain systems. The "Trail Rated" badge found on every Wrangler serves as a guarantee of its ability to perform in extreme conditions. To earn this distinction, the Wrangler must successfully complete a series of rigorous evaluations conducted by Nevada-based vehicle testing organizations in the United States.

    Jeep Wrangler - The Guardian of Off-Roading

    To become a true off-road icon, the Jeep Wrangler has developed a set of unique characteristics that have captivated enthusiasts throughout the brand's 85-year history.

    Its 4x4 drivetrain offers multiple driving modes, including 2H, 4H, and 4L, allowing drivers to adapt to a wide range of driving conditions. Front and rear locking differentials, combined with an electronically disconnecting sway bar, further enhance the vehicle's versatility, enabling seamless transitions between serious off-road adventures and everyday driving.

    Powering the new Wrangler is a turbocharged 2.0L engine producing 270 horsepower and 400 Nm of torque. Paired with an 8-speed automatic transmission and a Rock-Trac transfer case featuring a 4:1 low-range ratio, the system delivers substantial torque multiplication to tackle challenging terrain with confidence.

      Carrying Forward Jeep's Legendary Design DNA

      After nearly 85 years of evolution, Jeep continues to preserve the iconic design elements that have become globally recognizable, including its round headlamps, seven-slot grille, and trapezoidal wheel arches. These features not only define Jeep's visual identity but also represent a continuous design legacy throughout the brand's history.

      On the new Jeep Wrangler, the signature seven-slot grille features dark sculpted surrounds that enhance its rugged appearance while increasing visual recognition from a distance. The iconic round LED headlamps, daytime running lights, and automatic high-beam functionality preserve Jeep's classic DNA while improving visibility across various driving conditions.

      The side profile is highlighted by trapezoidal wheel arches that optimize off-road performance by providing greater wheel articulation over uneven terrain. Newly designed alloy wheels paired with large all-terrain tires reinforce the Wrangler's unmistakably rugged character. The Sport and Rubicon variants feature 17-inch wheels with off-road tires, while the Sahara comes equipped with 18-inch wheels and all-terrain tires.

      All variants feature removable doors, roof panels, and fold-down windshield capability—one of the rarest offerings in today's SUV market. This creates the authentic "Open-Air Freedom" experience, allowing occupants to connect with nature in true Jeep fashion, an experience unique to Wrangler ownership.

      The Rubicon variant further distinguishes itself with an exclusive hood design featuring dual performance vents and prominent Rubicon badging on both sides. Red-painted tow hooks at the front and rear bumpers complete its purpose-built off-road appearance, emphasizing the model’s uncompromising capability and adventurous spirit.

        Nội thất tiện nghi, sẵn sàng cho mọi hành trình

        The interior of the new Jeep Wrangler is designed to strike a balance between extreme off-road capability and everyday usability. The spacious cabin offers generous headroom and legroom, ensuring comfort for a wide range of occupants, even on long-distance journeys. Durable, water-resistant, and easy-to-clean materials further enhance practicality, making the cabin well-suited to demanding environments and outdoor adventures.

        A multifunction three-spoke steering wheel integrates convenient control buttons and comes equipped with a heated steering wheel function for added driver comfort. At the center of the dashboard is a high-resolution 12.3-inch touchscreen powered by the latest Uconnect® 5 system, delivering processing speeds up to five times faster while supporting wireless Apple CarPlay and Android Auto connectivity.

        A premium 552-watt Alpine audio system with nine speakers provides an immersive entertainment experience across various driving conditions. Dual-zone automatic climate control, combined with an advanced air filtration system, helps maintain a comfortable cabin environment for all passengers.

        The front seats are upgraded with 8-way power adjustment, 4-way lumbar support, and heated seat functionality. A newly designed sport seat structure with larger side bolsters enhances support and comfort for both the driver and front passenger. The rear seats feature a 40:60 split-folding configuration, offering increased cargo flexibility when needed.

        Best-in-class off-road capability

        The new Jeep Wrangler is powered by a 2.0L turbocharged inline-four engine producing up to 270 hp and 400 Nm of torque. Paired with an 8-speed automatic transmission, the powertrain delivers an optimal balance of performance and efficiency.

        Jeep's legendary 4x4 drivetrain remains the foundation of Wrangler's outstanding off-road capability. The Rubicon variant is equipped with front and rear locking differentials, an electronically disconnecting sway bar, and Off-Road+ mode, enabling confident performance across challenging terrain such as mud, rocks, and slippery inclines.

        The new Jeep Wrangler leads its segment with an approach angle of 43.9°, a departure angle of 37°, and a breakover angle of 22.6°. It also boasts a water-fording depth of 762 mm, providing exceptional capability across a wide variety of demanding terrains. Additionally, the vehicle offers a towing capacity of up to 2,268 kg, supporting versatile usage scenarios and outdoor recreational activities.

        Advanced safety technologies for your adventure

        The new Jeep Wrangler incorporates a wide range of advanced safety and driver-assistance technologies, providing greater confidence and peace of mind in all driving conditions.

        Adaptive Cruise Control automatically adjusts vehicle speed to maintain a safe distance from traffic ahead. Forward Collision Warning can detect potential frontal impacts and activate automatic braking when necessary. Additional safety systems include Blind Spot Monitoring, Lane Departure Warning, Driver Attention Alert, and Tire Pressure Monitoring, helping drivers remain aware and in control throughout their journey.

        A standout feature is the front-mounted TrailCam Off-Road Camera, positioned within the front grille. This system allows drivers to monitor obstacles when navigating difficult terrain. Images are displayed directly on the central touchscreen, complemented by dynamic guidance lines that improve precision and confidence during off-road driving. An integrated camera washer system ensures clear visibility even in muddy or harsh weather conditions.

        The new Wrangler is also equipped with the ParkSense Rear Park Assist System, utilizing four rear sensors to provide audible warnings when approaching obstacles during parking maneuvers. Automatic High-Beam Headlamps intelligently detect surrounding traffic conditions and switch between high and low beams to reduce glare for other road users.

        A full LED lighting package—including headlamps, taillamps, and front fog lamps—enhances visibility in low-light environments. In addition, the new Jeep Wrangler now features six airbags, further improving occupant protection throughout every journey.

        Expanding the official Jeep ecosystem in Vietnam

        Jeep vehicles are currently distributed by THACO AUTO through the Stellantis Brand House network in Vietnam, including locations in Nguyen Van Cu (Hanoi), Phu My Hung, Phu Nhuan, Phan Dang Luu, and Binh Duong (Ho Chi Minh City).

        Throughout 2026, THACO AUTO will continue expanding its nationwide showroom network to enhance accessibility and deliver a consistent brand experience to customers across the country.

        Alongside retail expansion, THACO AUTO is investing in a dedicated aftersales network through official Jeep service centers. These facilities operate according to Stellantis global standards, ensuring consistent quality in maintenance, repair, and customer care throughout the network.

        THACO AUTO is committed to supporting customers throughout their ownership journey through a comprehensive service ecosystem that includes Mobile Service, Mobility Service, and the THACO AUTO Services application. These initiatives are designed to provide greater convenience while enhancing the ownership experience of the new Jeep Wrangler in Vietnam.

        The new Jeep Wrangler is now available in Vietnam in three core trims: Sport, Sahara, and Rubicon. THACO AUTO officially announces the following retail prices for the new Jeep Wrangler lineup, with details outlined below:

        Trim Price
        Currency: VNĐ         		Offers
        Jeep Wrangler Sport 2,999 millions
        • An exclusive Indochina expedition across Vietnam - Laos - Cambodia, valued at 100 million VNĐ, for the first customers in June.
        • Complimentary 24/7 premium Roadside Assistance package for 3 years.
        Jeep Wrangler Sahara 3,299 millions
        Jeep Wrangler Rubicon 3,799 millions