Adventure lovers from across Ireland came together at the stunning Killruddery Estate in Wicklow to take on HELL & BACK 2025, Ireland’s most challenging obstacle course. And this year, Jeep Ireland was right at the heart of the action as the official event partner.

We were thrilled to bring extra energy to the event, particularly to one of the course’s most talked-about features — the Electric Shocks obstacle. With the all-new Jeep Avenger powering the challenge, the shocks had competitors literally buzzing, adding an unforgettable thrill to the course.

Adventure Meets Innovation

HELL & BACK is all about testing limits, teamwork, and the thrill of the unknown. Whether it’s crawling through mud, scaling walls, or facing icy water pits, every obstacle pushes participants to give their best.

That same spirit drives Jeep. For over 80 years, Jeep has been synonymous with adventure, freedom, and the courage to explore. The all-electric Jeep Avenger represents the next chapter — combining Jeep’s legendary capability with a bold step into the future of electric driving.

At HELL & BACK, it wasn’t just on display — the Avenger became part of the adventure itself. Competitors experienced first-hand how Jeep brings energy, excitement, and innovation to every challenge.

A Day Full of Thrills

• Thousands of competitors tackled mud, rope climbs, wall jumps, and the infamous Electric Shocks obstacle, powered by Jeep.
• Families, friends, and spectators cheered along, creating an electric atmosphere throughout the course.
• Jeep Ireland’s activation area gave attendees the chance to explore the Avenger and the rest of the Jeep line-up, sparking conversations about capability, design, and the future of electric adventure.

Jeep Avenger: Leading the Adventure

At HELL & BACK 2025, Jeep Ireland showcased the all-new Jeep Avenger, bringing electric power and innovation to Ireland’s toughest adventure course. Designed for modern explorers, the Avenger combines zero-emission electric driving with Jeep’s legendary off-road capability, making it the perfect SUV for those who love both sustainability and adventure.

The Avenger Features:

• All-Electric Powertrain – Embrace eco-friendly performance without sacrificing capability.
• Compact SUV Design – Perfect for urban driving and outdoor adventures.
• Advanced Technology – Smart connectivity, safety features, and Jeep’s Selec-Terrain® system for all conditions.

This event highlighted how the Jeep Avenger isn’t just about style — it’s about freedom, endurance, and innovation for every journey.

Whether you’re planning a weekend off-road adventure, a family road trip, or exploring new sustainable driving options, the Jeep Avenger is ready to lead the way.

Explore the full Jeep Ireland lineup, including the Avenger, Compass, Renegade, and Grand Cherokee, and experience the perfect balance of capability, design, and adventure.

The combination of high-energy competition and hands-on experience made HELL & BACK 2025 a huge success — one that competitors and Jeep fans alike will remember for a long time.