Jeep Ireland has announced a new partnership with Blackrock College RFC, supplying the club with two vehicles to support its players, staff, and community. The handover includes the award-winning Jeep Avenger Electric, Jeep’s first fully electric SUV, alongside a Jeep-branded kit van to help transport equipment for the club’s busy season.

The partnership reflects Jeep’s ongoing commitment to Irish communities, combining the brand’s adventurous spirit with Blackrock College RFC’s strong tradition of excellence and teamwork.

Speaking at the handover, Ciaran Cusack, Communications and Brand Manager at Jeep Ireland said: “Jeep is a brand that thrives on passion, determination, and community – values that perfectly align with Blackrock College RFC. We’re delighted to provide the team with the new Avenger Electric, which shows how capability and sustainability can go hand-in-hand, as well as a dedicated kit van to support the club in its day-to-day needs. We’re proud to play a part in helping Blackrock continue its fantastic contribution to Irish rugby.”

Welcoming the new partnership, Michael Hearty, Director of Rugby at Blackrock College RFC said: “Community support is the backbone of our club and having Jeep step in with both the Avenger Electric and a kit van makes a real difference. The vehicles will be used every week to support our players, coaches, and volunteers, whether that’s getting equipment to matches or showcasing the club around Dublin. We’re excited to be working with a brand that shares our values and commitment to progress.”

The Jeep Avenger Electric, previously awarded European Car of the Year 2023, is the brand’s first fully electric model, designed to deliver Jeep’s trademark capability in a compact, urban-friendly form. Also available in Petrol and Hybrid, the Avenger represents a bold step forward for the Jeep brand in Ireland.

Blackrock College RFC, one of Ireland’s most historic rugby institutions, fields teams across all levels and is deeply rooted in the local community. The support from Jeep will help the club both on and off the pitch as it continues to grow and inspire future generations of players.

Jeep Brand
For more than 80 years, Jeep® has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, Jeep offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged, yet refined vehicles designed to conquer it all.