The Jeep® Brand Brings Back Reign Exterior Color for the 2026 Wrangler and Gladiator Lineups
,September 22, 2025, Auburn Hills, Mich. - The Jeep® Brand continues to keep its color palette fresh and expressive, giving enthusiasts the power to personalize their ride straight from the factory. Back by popular demand, the exuberant Reign exterior color returns for the 2026 Wrangler and Gladiator lineups.
,The first purple hue on the Jeep Wrangler was introduced in 2018, then revived in 2023. Reign is making its mark once again, this time available across all 2026 Jeep Wrangler vehicles and debuting on Gladiator models.
,Whether you're drawn to bold colors or passionate about purple, the shade Reign delivers a head-turning, authentic personality that only Jeep Brand products deliver.
,Orders are now open (trim availability may vary). Make your Wrangler and Gladiator stand out because adventure should look as bold as it feels.
,Jeep® Brand
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For nearly 85 years, the Jeep® Brand has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep Brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, the Jeep Brand continues to set the standard for rugged and refined vehicles designed to conquer it all.,
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