The Jeep_® Brand Cuts Through the Cold with Gladiator Whitecap, the Next Mission in the Convoy Campaign

February 19, 2026,  Auburn Hills, Mich. — The Jeep® Brand continues its mission-driven Convoy campaign with the debut of the 2026 Jeep Gladiator Whitecap, a heritage-inspired special edition that celebrates the Jeep Brand’s legendary roots through a bold, unmistakable design. Following the stealth-forward Gladiator Shadow Ops, Whitecap adds a modern interpretation to heritage-inspired colorways, honoring more than 8 decades of off-road leadership with a timeless two-tone look.

“As the second mission in our Convoy Campaign, the Jeep Gladiator Whitecap acknowledges where we’ve been," said Bob Broderdorf, Jeep CEO. "It offers a clear nod to Jeep heritage, rooted in 1941, and built for today’s adventurers who value authenticity, individuality and real capability. We continue to listen to our customers, and their feedback is guiding us toward offering more colors, more customization and more flexibility across the lineup.”

Inspired by the earliest Jeep Brand vehicles, Gladiator Whitecap pays tribute to the brand’s origins with a distinctive two-tone execution that feels both classic and trail-ready. Designed to stand out on the road and on the trail, Whitecap brings heritage to the forefront without compromising the freedom, utility and capability that define Jeep Gladiator.

Signature exterior elements include:

Core Jeep Gladiator capability remains a key differentiator, with a 5-foot steel bed with integrated tie-downs and an easy-lift tailgate, as well as available lockable and removable rear-seat storage bins for added interior flexibility. And, it remains the only open-air pickup in the industry with a removable roof and doors, a feature unique to the Jeep Brand.

Built from Gladiator Sahara, Rubicon and Rubicon X models, Whitecap offers customers the flexibility to choose the capability that best fits their lifestyle, whether that’s daily driving, extreme off-road adventures or high-speed desert performance.

For the 2026 model year, updates across the Gladiator lineup include new features and refinements that make it an even more capable choice for those seeking off-road capability.

The Jeep Gladiator Whitecap will be available at dealerships nationwide later this spring with a starting Package MSRP of $495 on Sahara and Rubicon X $2,885 on Rubicon.

For nearly 85 years, the Jeep_® Brand has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep Brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, the Jeep Brand continues to set the standard for rugged and refined vehicles designed to conquer it all.