The Jeep_® Brand Enters Strategic Partnership with Off-road Racing Star Casey Currie

February 5, 2026, Auburn Hills, Mich. — This weekend, professional off-road racer Casey Currie will pilot his Trophy Jeep® Brand vehicle in the King of the Hammers in Johnson Valley, California. Combining brutal rock crawling and wide-open desert runs, King of the Hammers is considered the toughest, one-day, off-road race in the world.

It's also the perfect location for the Jeep Brand and Mopar® to launch a strategic partnership and retailing agreement with Casey Currie, as he demonstrates how true off-road performance is built while inspiring fans and customers to keep pushing the limits with parts and accessories designed and engineered for some of the most extreme terrain.

“King of the Hammers is the ultimate proving ground for off-road performance, and there’s no better partner than Casey Currie to showcase what Jeep vehicle capability is all about,” said Bob Broderdorf, Jeep CEO. “This race demands strength, durability and precision at every turn. That’s exactly where Jeep engineering shines. Designed, tested and proven in the most extreme conditions on Earth for the most extreme off-road community anywhere.”

“Jeep has been a big part of my family for generations. It's an honor to be sponsored by Jeep and join the Mopar family of affiliates to offer our performance off-road products,” Currie said. “To have Jeep with us at King of the Hammers and the iconic Jeep name on my Trophy Jeep® [Brand vehicle] is beyond exciting to me.”

In addition to his racing and marketing efforts, Currie's family business Currie Enterprises has entered into a retailing agreement with Mopar Affiliated Accessories, making a wide array of high-performance rear-end assemblies, differentials and axle components for off-road racing, rock crawling and street performance, available for order through authorized Chrysler, Dodge, Jeep and Ram Brand vehicle dealerships across the United States.

Founded in 1959, Currie Enterprises has become an industry leader in drivetrain components, joining the growing number of affiliated suppliers whose products have been reviewed by Mopar for proper fitment and are guaranteed by each supplier separately.

At the Jeep_® Brand space located at The Forty next to the event entry gate, attendees can check out Jeep Brand vehicles on display, including the Jeep Wrangler 392, Jeep Gladiator Mojave and more. Guided walkarounds led by Jeep product specialists will give fans a closer look at the vehicles’ off-road features and performance. Fans who complete a walkaround can receive a Jeep Brand gift, such as a cobranded Jeep x Casey Currie T-shirt, while supplies last, and will be entered into the 2026 Stellantis National Sweepstakes for a chance to win $100,000 toward an eligible vehicle.

Race Window:

Mopar®, the original-equipment parts, accessories and customer care brand of FCA US LLC, has launched a significantly expanded accessories program for US-based dealerships that sell and service Chrysler, Dodge, Jeep and Ram Brand vehicles.

The new Mopar Affiliated Accessories program offers more than 1,500 popular accessories from well-known and preferred aftermarket suppliers — and the number of available accessories is quickly growing. Every new affiliated product has been reviewed by Mopar for proper fitment and is guaranteed by each supplier separately.

Whether during the vehicle purchase or any time thereafter, customers have access to a wider choice of trusted aftermarket options than ever before to personalize or enhance the performance of their vehicles.

For more information, see the affiliated accessories section on Mopar eStore.