Jeep_® Brand and ESPN Host Philanthropist and Jalen Rose Leadership Academy (JRLA)

For 15 years, the Jeep_® brand and sports analyst, philanthropist, and Jalen Rose Leadership Academy (JRLA) founder, Jalen Rose, have partnered to help educate, empower, and inspire Detroit, MI students.

Ahead of this year's Detroit 4Fest at Holly Oaks ORV Park in Holly, MI that partnership extended beyond the classroom and onto the physical trail.

More than 20 JRLA students — many off-roading for the first time — joined Jeep brand CEO Branden Coté and Jalen Rose for rides in the Jeep Wrangler and Gladiator to experience firsthand the confidence, capability, and adventure that define the Jeep brand.

As JRLA's largest corporate donor, the Jeep brand is proud to support the academy's mission of preparing scholars for success in college, careers, and life.

Together, Jeep and JRLA help students build the skills, confidence and resilience to navigate whatever road lies ahead.