Stay Adventure
Ready
Stay Adventure
Ready

From the rock ledges, mesas and sandstone canyons of Moab to the twists and turns of your everyday, these legendary vehicles are ready for wherever the adventure takes you.

Jeep® Gladiator and Wrangler shown with aluminum hoods. Actual hoods may vary.

A Week-Long
Celebration
A Week-Long
Celebration

With a milestone as big as our 60th anniversary, you know this year’s adventure is going to be epic. Below, you can check out upcoming events or check in for event recaps.

Get Activated

Drone Show Celebration

Upcoming Recap

Stay tuned for the latest action from Easter Jeep Safari® 60.

Upcoming Recap

Stay tuned for the latest action from Easter Jeep Safari® 60.

Upcoming Recap

Stay tuned for the latest action from Easter Jeep Safari® 60.

A History Like No Other A History Like No Other

Since 1967, we’ve made an annual trek to Moab, Utah, turning this iconic stretch of land into a destination synonymous with Jeep® Brand spirit and capability. Here’s a timeline of major moments and milestones.

A Love Letter to Moab A Love Letter to Moab

2026 marks our 60th Easter Jeep Safari®—our annual pilgrimage to Moab. For 6 decades, we’ve made the Utah desert a home, forging deep bonds with the community and setting our roots in the town. For us, this is more than a week-long event. It’s a celebration of the landscape and people that have embraced us.

The Landscape

Our connection to the land runs deeper than the legendary trails where we test our skill. We’re committed to preserving the natural landscape, taking up stewardship with the Moab community to help ensure we treat the desert with the respect it deserves.

The People

From the Red Rock 4-Wheelers to the those that join us in the desert, Easter Jeep Safari® is a celebration of people. Event staff, trail guides, clean-up crews, designers, engineers, thrill-seekers—our annual trips to Moab are only possible thanks to the dedicated people who join us.

The Town

Every year, we partner with the town of Moab. “The Adventure Capital of the West,” it’s become our second home. Defined by a rugged desert community with an open heart, Moab shares our spirit and unites adventure-seekers of all shapes and sizes.

Limited-Edition Badge of Honor® Trails Limited-Edition Badge of Honor® Trails

Don’t miss a chance to ride this year’s limited-edition trails. Badge of Honor® is delivering exclusive access to a set of Moab trails, so off-road adventurers can add coveted badges to their collection. Check out the trails below and plan your next adventure.

Three Toughest Trails Three Toughest Trails

Moab is loaded with trails beyond the limited runs, so it can be hard to know where to start. That’s why we’ve compiled a list of the three toughest trails you can tackle–if you dare.

3 Beginner-Friendly Trails 3 Beginner-Friendly Trails

Not ready for the toughest runs? No sweat. Moab’s got trails for every skill level. Here are three beginner-friendly runs to get you out on the rocks and into the fun.

Easter Jeep Safari® FAQ

Easter Jeep Safari® is an annual 9-day event that kicks off in Moab, Utah, and this year is its 60th anniversary. Every year 4x4 diehards challenge the red rocks of Utah to test skills, go on trail rides and enjoy long trips.  Not only that, but at the event, the Jeep Brand unveils a new batch of concept vehicles, brilliant and imaginative iterations of our classic models that are exactly what a Jeep Brand vehicle can do, be and look like.

Easter Jeep Safari® 2026 is taking place March 28 - April 5, 2026 and is celebrating its 60th anniversary. During this 9-day period, it is believed that over 20,000 Jeep Brand diehards will descend upon Moab, Utah, to test their mettle and spend time with their fellow 4x4 enthusiasts.  This might seem like a long time to be roughing it out in the red rocks of Moab, Utah, but it'll go by in a flash.

Easter Jeep Safari® 2026 kicks off in Moab, Utah, after which drivers will head out into the red rocks of the surrounding backcountry for trail rides and other outdoor adventures.  During that time, Jeep Brand lovers from far and wide will fill this rugged terrain with their impressive 4x4 vehicles.

Attendance varies, but thousands of Jeep® Brand enthusiasts make their way to Moab each year, making it one of the largest Jeep® Brand gatherings in the world.

Anyone can attend Easter Jeep Safari® 2026.  The event is hosted by Red Rock 4-WheeIers Inc., the local four-wheel-drive club in Moab and interested parties can register for the event on their website.  Participants must bring their own four-wheel-drive vehicle and their own food and non-alcoholic drinks for the trip.  Other items to bring are sunscreen, plenty of water and different layers of clothing and rain gear.

How many actual Jeep® Brand vehicles will be present at Easter Jeep Safari® 2026 is unclear.  Approximately 20,000 people will attend the event, so unless they're all carpooling heavily, one imagines somewhere around that number of vehicles will also be present.

Learn more about Easter Jeep Safari® at Red Rock 4 Wheelers. You can also learn more about Easter Jeep Safari® via the event’s Facebook page, as well as the Jeep Brand Community page on our Jeep Life page, which offers information on current and upcoming Jeep Brand events. More information about exciting branded events can be found on the Jeep Brand Instagram page, Facebook page, and X page.