Wrangler and Wrangler Unlimited Rubicon Hard Rock are dual-purpose dynamos: fully capable of tackling the gnarliest of trails, but still well-equipped with creature comforts that help them stand out from the crowd.


Form is not only function. It’s fun. The 2017 Jeep® Wrangler and Wrangler Unlimited Rubicon Hard Rock are designed to handle any condition, letting you focus on the thrill of off-road adventure.

Winch-Capable Steel Bumpers 
The steel front bumper is winch capable, has integrated fog lamps and has removable end caps to improve clearance. 

Premium Off-Road Rock Rails 
Premium off-road rock rails offer added protection for serious off-roading. 

17-Inch Polished Semi-Gloss Black Aluminium Wheels 
17-inch aluminum wheels are paired with BFGoodrich Mud-Terrain T/A® off-road tires for maximum traction. 

Premium Soft Top 
The premium Sunrider® soft top features upscale materials that are easier to clean, help reduce interior noise and are easier to fasten. 


The interior of the Rubicon Hard Rock is packed with premium features including heated leather-trimmed front seats, a black leather-wrapped steering wheel, quicksilver accents and all-weather slush mats.

Leather-Wrapped Steering Wheel 
The leather-wrapped steering wheel is carefully crafted to provide maximum comfort and control. 

All-Weather Slush Mats 
The Rubicon Hard Rock comes equipped with all-weather slush mats that protect and keep your carpet clean. 

Uconnect® Voice Command 
Use simple voice commands to access your music, ask for directions or make a call. 

Heated Leather-Trimmed Front Seats 
Heated leather-trimmed front seats add creature comforts to your off-road adventures. 


The Wrangler Rubicon was voted “4x4 of the Decade” by Four Wheeler Magazine. The Wrangler and Wrangler Unlimited Rubicon Hard Rock build on that performance with Tru-Lok® Front/Rear Lockers, the Rock-Trac® 4x4 System and more.

Rock-Trac® 4x4 System 
This hard-core 4x4 system gives you a 4:1 low-gear ratio for a low crawl speed and increased torque. 

Tru-Lok® Front/Rear Lockers 
Tru-Lok® mechanical locking differentials offer ultimate off-road traction. 

Electronic Sway Bar Disconnect 
This system automatically disengages the front sway bar to compress the wheels up to 33% for enhanced off-road traction. 

Skid Plates 
Stamped steel skid plates for the fuel tank and transfer case protect the underside from off-road hazards.